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Our brains process visual information in an instant, which is why images are essential for business communications. Pictures, photos and illustrations tell a story and bring your business to life.
This article explores the best images for commercial use and important points for consideration.
So, you need to encourage a group of people to respond to your list of questions. Electronic fillable forms are a simple way to reach everyone concerned and gather their responses. Let me tell you more!
Fillable forms are ideal if you need to ask multiple people the same questions. This could be part of a recruitment process, gathering customer insight or arranging the work’s Christmas do! You might use these electronic documents as part of the process of onboarding new clients or surveying employee satisfaction.
Have you got an informative and persuasive message to share electronically? If so, you need to present it in a way that is engaging and memorable for the audience. The days of static manuals, catalogues and PowerPoints are over; it is time to deliver interactive documents.
Traditionally, business plans are created at the start of the year and reviewed at the end. They guide the direction of the company and inform decision-making. However, in times of uncertainty and change, they can quickly become irrelevant.
So, I’m exploring the advantages of short-term business planning.
The staff handbook, user guides and team forms are all essential documents for sharing the brand vision, mission and guidelines.
Resources to provide information and tools for your teams and a great way to ensure consistency in service, message and presentation. If you doubt your employees even skim through your documents, this article is for you.
There comes a point when the values, market position, mission or offer that applied when you set up in business have shifted.
Rebranding your business is one option for bringing everything back in line, but what’s involved? Let me share my experience.
Cash flow issues are the number one reason why businesses fail. How can your SME keep on top of the finances so you don’t run out of accessible cash?
Flexible and remote working had to come into play during the pandemic. After two years of upheaval, it seems that a return to the old work structures is unlikely. With internal teams, freelancers and clients working from a variety of locations, the need for secure document storage and sharing is essential for successful projects.
A list of ten essential business documents that every organisation will benefit from. They are not industry-specific and can be valuable to companies of all sizes.
You have important data to share and you want to make a point; what’s the best way to approach it? Infographics!
Infographics combine short, snappy text and data in a graphic form. The visual appeal of the infographic attracts the eye. It makes the content easy to digest and more memorable than simply presenting raw facts. In this article, we explore the role of infographics in making external and internal communications impactful.
Customers deserve to feel valued. Every interaction should reinforce the fact that they made the right decision in doing business with you. Let me share how professional, branded documents help to deliver a consistent message that differentiates your brand in a highly competitive market.
Company branding typically focuses on attracting and engaging customers. Businesses want consumers to perceive them in the best light, but what about their staff? Internal branding is often neglected. It is assumed that every member of the team is already convinced; they don’t need persuading about the brand value. Is this a fair assumption?
Well done! You have attracted a lead and engaged in conversation; all is going well. Now they have asked you to send a proposal. Does this fill you with excitement or dread?
Read more to find out about writing a winning proposal.
How do you know if your training materials and presentation style is hitting the mark unless you ask for feedback from delegates?
The opinions of your audience are valuable; they are your learning opportunity.
With the right approach, appraisals can be an opportunity to show your employees that they are valued.
These exchanges recognise achievements and support the development of the individual, in ways that align with the company goals.
Attracting new customers is easier when you can evidence the difference your products and services make; yes, I’m talking case studies.
In these times of flux, it’s more important than ever to make new members of the team feel welcomed. Especially if they will be working remotely or at least not in the usual busy office environment of olden days!
A Staff Handbook can be a great way to make people feel part of the team and to share essential knowledge. Not only the policies but the company vision and spirit.
your brand is your identity. Customers will form an opinion of your brand from your products, your services, your website, your logo, how you dress, how you sound, in fact from everything you say and do.
Your brand is your identity. It lets customers know what you are about and what they can expect from you. A great business name and an eye-catching logo can really make a business stand out from the crowd.
When presenting to an audience, making a good impression is key. Consistency in the way you look and what you say are really important. If you are using slides it’s essential that these back up what you are saying and don’t detract from your message.
281 billion emails are sent and received each day worldwide, according to statistica.com. Think about your own email inbox for a moment. How many do you get a day? But more importantly, how many do you read?