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Darwin identified that survival was most likely when species were able to adapt and adjust to a changing environment. The same is true of businesses and this theory has been certainly been put to the test through the pandemic.
The prospect of shutting up shop was not an option for every
business. To ride the storm, many sprang into action. Reading the market and adapting their processes or offer, they spotted fresh opportunities and attracted new customers. Was your business one of them?
As the lockdown restrictions continue to be lifted, what is
the plan now? Will your company return to the old way of working or has diversification opened up new doors that could support business growth?