Have you got an informative and persuasive message to share electronically? If so, you need to present it in a way that is engaging and memorable for the audience. The days of static manuals, catalogues and PowerPoints are over; it is time to deliver interactive documents.
The staff handbook, user guides and team forms are all essential documents for sharing the brand vision, mission and guidelines.
Resources to provide information and tools for your teams and a great way to ensure consistency in service, message and presentation. If you doubt your employees even skim through your documents, this article is for you.
There comes a point when the values, market position, mission or offer that applied when you set up in business have shifted.
Rebranding your business is one option for bringing everything back in line, but what’s involved? Let me share my experience.
You have important data to share and you want to make a point; what’s the best way to approach it? Infographics!
Infographics combine short, snappy text and data in a graphic form. The visual appeal of the infographic attracts the eye. It makes the content easy to digest and more memorable than simply presenting raw facts. In this article, we explore the role of infographics in making external and internal communications impactful.
Customers deserve to feel valued. Every interaction should reinforce the fact that they made the right decision in doing business with you. Let me share how professional, branded documents help to deliver a consistent message that differentiates your brand in a highly competitive market.
Company branding typically focuses on attracting and engaging customers. Businesses want consumers to perceive them in the best light, but what about their staff? Internal branding is often neglected. It is assumed that every member of the team is already convinced; they don’t need persuading about the brand value. Is this a fair assumption?
The prospect of shutting up shop was not an option for every
business. To ride the storm, many sprang into action. Reading the market and adapting their processes or offer, they spotted fresh opportunities and attracted new customers. Was your business one of them?
As the lockdown restrictions continue to be lifted, what is
the plan now? Will your company return to the old way of working or has diversification opened up new doors that could support business growth?
your brand is your identity. Customers will form an opinion of your brand from your products, your services, your website, your logo, how you dress, how you sound, in fact from everything you say and do.
Your brand is your identity. It lets customers know what you are about and what they can expect from you. A great business name and an eye-catching logo can really make a business stand out from the crowd.
When I was just starting my company, I had some advice from a business coach to get out there and network. It was one of the most terrify thoughts, I was to voluntarily walk into a room full of complete strangers and talk about myself. Crazy!